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Head of CRM for a Global Med-Tech Company

Job description

For a Berlin-based client of ours in the Med-Tech sector, we are looking for a Head of CRM for a role with an immediate start. You would be responsible for the decision making and onboarding and implementation of new technologies in their newly restructured marketing and communications team.

 

WHAT YOU WILL DO

  • You will be responsible for the execution of the CRM strategy and roadmap (including onboarding, targeting, retention etc) 
  • You will manage of KPIs and OKRs and goal-setting for the CRM team
  • You will developmarketing strategies and customer lifecycles to improve customer engagement
  • You will be working in a cross-functional team and communicating within the company all all levels
  • You will be responsible for the maintenance of performance optimization for all campaigns and processes
  • You will be responsible for the implementation of a campaign management and QA framework
  • You will build processes and implement best practices for the team to learn from experiments
  • You will be responsible for marketing systems and automation tools for the development of promotional and financial content strategies

WHAT YOU WILL BRING

  • 7+ years experience working within CRM 
  • 2+ years experience in a management position
  • Knowledge of SQL or similar RDBMS
  • Combination of analytic/segmentation/forecasting skills, and also communication/messaging skills
  • In depth knowledge of email and compliance related best practices
  • Fluent in English (essential) and German speaking (nice to have)
  • Experience building customer journeys and developing strategies based on journey insights
  • Keep up to date with the latest trends and technologies 
  • Good knowledge of Marketing Automation Technology Platforms
  • Proven success in customer lifecycle management and customer retention strategies