
Berlin’s start-up and tech scene is booming with the city being dubbed the “Silicon Valley of Europe”. Start-ups in the capital bagged an incredible €2.67 billion in funding from a total of 233 financing rounds in 2018 putting the city on par with Paris and London. 8 out of the 10 most desirable start-ups in Germany are located in Berlin with an estimated 30% of the nation’s start-ups setting up in the city. Large multinationals such as N26, Zalando, Delivery Hero, Autogroup 1 and HelloFresh are all headquartered in this tech haven.
This incredible shift from “poor but sexy” to the “Silicon Valley of Europe” has caused a serious strain on the supply of talent. Companies based in Berlin are now locked in a ‘talent war’ as demand for talent is quickly outstripping supply.
According to LinkedIn data, there is 32,000 listed developers in Berlin, an increase of 15% from this time a year ago. Approximately, 50,000 internationals relocate to Berlin annually and as the tech scene continues to flourish, this figure continues to increase. This continual influx of talent does serve to mitigate some of the talent supply issues, however the volume of talent entering Berlin is not enough to meet the ever-growing demand. It is estimated that a new start-up is founded every twenty minutes in the capital.
Furthermore, companies are struggling to retain talent in a candidate driven market. The locus of power now resides with the employee, who can now afford to pick and choose between employers. This reality is reflected in the volatile attrition rates of developers in the city. Approximately 30% of all developers have switched jobs within the last twelve months with the average tenure of a Berlin-based developer being just 1.4 years. Highly desirable companies to work for are even struggling to retain talent as salaries and remuneration packages continue to inflate.
These worrying statistics convey a prevailing issue amongst employers - how to retain top talent. The generous salary and remuneration packages don’t seem to be enough to keep developers in house. Companies need to discover what their employees really value about their jobs aside from their pay and benefits.
According to a LinkedIn survey of Berlin based developers, the most important value-proposition for this group is work-life balance. Developers want to have the time to enjoy their lives outside of their careers in a way that suits their lifestyle. This includes items like flexible working and remote working options. In a city as vibrant as Berlin, this carries more weight as there is plenty to do outside the office.
The second most important value-proposition for developers is challenging work. Developers actively seek to challenge their intellect and skillset on a daily basis. This is one of the reasons why ground level start-ups can be so attractive to developers compared to large multinationals.
The third highest ranking item on the list is company culture. A company’s culture can really help them stand out of the crowd, culture is a unique selling point that is very hard to replicate. It is important to not only have a positive culture that inspires and motivates employees, but to communicate and advertise it through various social media platforms and websites like TrustPilot and Glassdoor.
Berlin is on its way to establishing itself as start-up and tech powerhouse that rivals nearly any city around the globe. Without a doubt, attracting and retaining top talent will be the key to maintaining this trajectory. As demand for talent continues to outstrip supply, retention becomes ever-more important to companies looking to facilitate their growth.
Posted by Adam Dunne on 4 June 2019